Surfing Digital Waves

Digital marketing has evolved rapidly since this article was first published. Today, businesses need data-driven strategies to stay competitive.

Data traffic in India will zoom five-fold to 7 GB per month active smartphone by 2021, according to global study.

• Smartphone subscriptions to
  increase fourfold to 810 rn by 2021.

• 16%of India's population had a
  smartphone at the end of 2015, against44t globally.

• WhatsApp Messenger is the top
  mobile app in terms of the No. of Indianconsumers, followed by
  Google
  Search and YouTube.

• 50% of smartphone users stream
  musk on mobile apps every week.

• The file shaing app Xender is the
  top mobile app by average monthly data usage, followed by
  file-sharing app SHAREit and the YouTube video-sharing app. 

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