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Home › Free Tools › UTM Link Builder

Free UTM Link Builder

Build campaign-ready tracking URLs in seconds. No sign-up, no server calls: 100% private and client-side.

Usage: 0 / 20 per hour

⚙ UTM Parameters

Enter the full page URL you want to track
Please enter a valid URL (must start with http:// or https://)
google
facebook
instagram
linkedin
twitter
youtube
email
newsletter
whatsapp
bing
Where the traffic comes from (utm_source)
cpc
organic
social
email
referral
display
video
banner
affiliate
Marketing medium (utm_medium)
Name of your campaign (utm_campaign)
Paid search keywords (utm_term)
Differentiate ads/links (utm_content)

📚 Bulk UTM Generator

Paste multiple URLs (one per line) and apply the same UTM parameters to all of them. Fill in the UTM fields in the Single URL tab first.

🕐 UTM History
No UTM URLs generated yet. Start building!
UTM Tags That Don’t Break Your Analytics
Inconsistent UTM naming is the silent destroyer of every marketing-attribution model. "facebook" vs "Facebook" vs "FB" creates three rows in your GA4 source/medium report. This builder suggests common source and medium names, generates a QR code automatically, and applies the same tags to a whole list of URLs.
Suggested Names
Source and medium fields suggest common lowercase names as you type, which helps your team avoid separate "Facebook" and "facebook" rows in GA4. What you type is used exactly as entered.
Auto QR Code
Every UTM URL automatically gets a QR code you can scan, or save with a right-click - handy for print, packaging and business cards.
Bulk Builder
Paste a list of URLs and apply the same UTM tags to all of them at once. Lines that are not valid URLs are flagged, and Copy All leaves them out.
Build UTM Links in 3 Steps
  1. 1
    Enter Your Destination URL
    The URL on your site that the campaign drives traffic to. The builder handles existing query strings - if your URL already has utm parameters, they are replaced rather than doubled.
  2. 2
    Fill the UTM Fields
    Source (where the traffic comes from - facebook, google, newsletter), Medium (the channel - paid, social, email), Campaign (your campaign name), optional Term and Content for further granularity.
  3. 3
    Copy or Scan
    Get the trackable URL, copy it to the clipboard, save the QR code or copy a whole batch. Drop the URL into your ad platform, email tool, or print materials.
Who Uses UTM Builders
Performance Marketers
Daily companion for paid campaign launches. Every ad creative gets a unique UTM so you can attribute revenue back to creative performance.
Email Marketers
Each email send needs its own UTM tags to attribute correctly. Build them here, and find earlier links in the History tab.
Content Marketers
Track which blog posts and social shares actually drive conversions. UTM newsletter shares to attribute newsletter-driven revenue.
Offline Marketers
Print + UTM = trackable. QR codes on packaging, posters, business cards - every offline touchpoint becomes attributable.
Analytics Teams
Agree a taxonomy across the marketing org. Suggested names make it easier to avoid "Facebook" / "facebook" / "FB" data fragmentation.
Agencies
Generate UTM links for client campaigns, then copy the full batch to hand a launch package to the agency lead.
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Frequently Asked Questions
What’s the difference between source and medium?
Source = WHERE the traffic came from (facebook, google, gmail, newsletter). Medium = HOW (paid, organic, email, social). The combination uniquely identifies a traffic stream in GA4's Source/Medium report.
Should I lowercase my UTM tags?
Yes. GA4 treats UTM values as case-sensitive - so "Facebook" and "facebook" are different sources. Always lowercase. The builder suggests lowercase names but keeps exactly what you type, so check it before you copy.
Are UTM tags bad for SEO?
Not if you set the canonical URL on your destination page correctly. Google ignores UTM parameters and uses the canonical for indexing. Misconfigured canonicals = duplicate-content issues.
How long should a campaign name be?
Short and descriptive. "summer-sale-2026" is good. "summer-sale-2026-fashion-category-discount-20-percent-off" is too long - you'll truncate it differently every time. Use utm_content for granularity.
Can I track Apple/Google Pay clicks with UTM?
Click-tracking requires the click to land on a URL you control. App-store-app-store flows partially break UTM continuity - use Apple's App Analytics tokens or Google Play install referrer for those.
Should I use utm_id (the new Google parameter)?
For Google Ads imported into GA4, yes - utm_id helps GA4 attribute correctly. For other channels, the standard 5 (source/medium/campaign/term/content) are still the universal standard.
Want help with this?
Talk to our team about the UTM Link Builder.
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