Cookie Policy

This page lists the cookies and similar storage this website actually uses. It was written by inspecting the site rather than from a template, so it is short. The site itself sets one cookie, and only for our own staff; Google Analytics and Meta Pixel cookies are set only if you agree; and a few pages load services from Cloudflare or Google that may set their own cookies.

What we set

Strictly necessary

bg_admin_session: set only when someone signs in to our content management system at /admin/. It holds a signed session token, is HttpOnly (so page scripts cannot read it), is restricted to this site with SameSite=Lax, is sent only over HTTPS, and lasts 7 days. It is never set for ordinary visitors, and it carries no analytics or advertising function. Without it, staff cannot stay signed in.

Security

Cloudflare Turnstile: our contact, enquiry and blog comment forms, and the star rating on our free tools, are protected by Cloudflare Turnstile, which may set cookies from challenges.cloudflare.com to tell a person from an automated script. This is what stops the forms filling up with spam. It runs on pages with a form, and on a tool page only once you pick a rating, not across the site.

Analytics: only if you agree

Google Analytics 4: if you accept analytics in the banner shown on your first visit, we use GA4 to understand which pages are read and where visitors arrive from. It sets _ga and a _ga_-prefixed cookie, used to distinguish one browser from another and to group page views into a visit. Until you accept, the Google Analytics script is not loaded at all. If you decline, or later change your mind through Cookie settings at the top of this page, it stays off and any _ga cookies are deleted.

Even with your consent, GA4 runs with Google Consent Mode’s advertising features switched off: no advertising storage, no ad personalisation and no advertising user data.

Advertising measurement: only if you agree

Meta Pixel: if you accept in the same banner, we also load Meta’s pixel from connect.facebook.net to measure our Meta ads. It records the pages you view, when you send one of our enquiry forms, and when you click to call us or message us on WhatsApp. It sets _fbp, and _fbc if you arrived from a Meta ad. These last about 3 months. Meta may link this to a Meta account you hold and uses it under its own privacy policy. It does not run unless you accept. If you withdraw, it stops and these cookies are deleted.

Your consent choice

Your analytics and advertising choice is saved in your browser’s local storage under bg_consent (not a cookie), so the banner does not ask again on every page.

Your light or dark choice

If you pick light or dark mode with the button in the header, the choice is saved in your browser’s local storage under bg_theme (not a cookie). It stays in your browser and is not sent to us. Until you pick, the site follows your device setting and saves nothing.

Campaign details

If you arrive through one of our campaign links, the campaign details in that link are held in your browser’s session storage under bg_attr (not a cookie) until you close the tab. They reach us only if you send an enquiry, and we do not share them with advertising platforms.

Embedded Google services

Our careers pages embed a Google Form for job applications, which loads with the page, and our contact details include a Google Map, which loads only when you click to show it. Google may set its own cookies when these load; see Google’s privacy policy.

Local storage used by our free tools

Several of our free tools (the SEO analyser, the meta tag, schema and QR code generators, the UTM builder and the ROI calculator) keep a small record in your browser’s local storage (not a cookie) of when you last used them, so that they can limit repeated use. The UTM builder also keeps the last 10 links you generated there, so you can reuse them. These records stay in your browser; you can clear them in your browser’s site-data settings.

If you rate one of our free tools, your rating is remembered in your browser’s local storage under bg_tool_rated (not a cookie), so the tool shows what you chose and does not ask again. We receive the star rating and the tool it is for, with no name or other details about you.

A tool may also ask for a rating once it has given you a result. If you close that prompt, the choice is held in your browser’s session storage under bg_tool_rate_later (not a cookie) until you close the tab, so it does not ask again. It never reaches us.

What we deliberately do not use

This part is worth stating plainly, because most agency websites carry far more than they disclose:

• One advertising tag, only with your consent. The Meta Pixel described above is the only one. Google Ads conversion tags and the LinkedIn Insight Tag were removed from this site and have not been reinstated.
• No tag manager. Google Tag Manager was removed. Analytics and the Meta Pixel are loaded directly from our own code, and only after your consent, which means no third party can add a tracker to this site without a code change by us.
• No other advertising pixels, no data brokers, and no session-replay or heatmap tools.

Managing cookies

You can block or delete cookies in your browser settings, and most browsers let you refuse third-party cookies while keeping first-party ones. Blocking analytics or advertising cookies does not affect your use of this site; you can also decline or withdraw your choice at any time through Cookie settings at the top of this page. Blocking the Turnstile cookies may prevent our forms from submitting, because the form cannot then confirm you are not an automated script. If a form will not send, that is usually the cause.

Changes

If we add anything that sets a cookie, this page changes with it. If you find something on this site setting a cookie that is not listed here, please tell us. That is a defect, and we would want to know.