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SEO specialist at a laptop with schema type buttons, a structured code block marked Valid and a rich result card
Home › Free Tools › Schema Markup Generator

Free Schema Markup Generator

Generate valid JSON-LD structured data for your website in seconds - no coding required.

Choose Your Schema Type

Select a schema type below and fill in the details to generate structured data markup.

LocalBusiness Schema

How It Works

  1. 1

    Select Schema Type

    Choose the type of structured data that matches your content.

  2. 2

    Fill In Details

    Enter your business or content information in the form fields.

  3. 3

    Generate and Copy

    Click generate, then copy the JSON-LD code to your website.

  4. 4

    Validate

    Test your markup with Google's Rich Results Test tool.

Schema Without the Syntax Errors

Schema markup is what makes pages eligible for star ratings, product details and other rich results in Google search - but writing it by hand is error-prone (one missing comma breaks the whole block). This generator produces well-formed JSON-LD for the 8 most common schema types, ready to test and paste.

LocalBusiness Schema

Address, opening hours, price range, geo coordinates and sameAs (social profiles) - a complete LocalBusiness node you can match to your Google Business Profile details.

FAQ and Breadcrumbs

Generate FAQPage schema for questions answered on the page (Google stopped showing FAQ rich results on 7 May 2026, so it describes content rather than earning a snippet) and BreadcrumbList for your site hierarchy (shown on desktop results).

Product, Article, Event, Service

Cover the major content types: Product (with rating and availability), Article (with author and publisher), Event (with start date and venue), and Service (what you offer).

Generate Schema in 3 Steps

  1. 1
    Pick a Schema Type

    Choose from LocalBusiness, Organization, Article, Product, FAQ, BreadcrumbList, Service, or Event. Each type has its own form with the correct required and optional fields.

  2. 2
    Fill Out the Form

    Enter the data for your specific page. Required fields are marked. Optional fields (like a product's rating) only render in the output if you provide values, so the result stays clean.

  3. 3
    Copy and Paste

    The generator outputs a complete <script type="application/ld+json"> block ready to paste into your HTML <head>. Validate it against Google's Rich Results Test before publishing.

Who Uses Schema Generator

SEO Specialists

Generate schema for client sites quickly, especially when the CMS doesn’t support the schema type natively (for example BreadcrumbList or Service).

Developers

Sanity-check your schema output against a known-good template. Useful when debugging Search Console "structured data errors".

Local Businesses

Generate LocalBusiness schema in minutes, with the same name, address and hours as your Google Business Profile.

Content Publishers

Add Article schema to blog posts for better SERP appearance with author and publisher metadata.

E-commerce Operators

Generate Product schema with availability, price and ratings, which Google can use for product rich results.

Anyone Learning Schema

See concrete examples of what each schema type looks like. The output is formatted for easy reading.

Rate This Tool

Found this useful? Rate it.

Frequently Asked Questions

Will this guarantee rich results?

No tool can guarantee rich results - Google decides whether to show them based on content quality, click-through rate, and other signals. But valid schema is a prerequisite. Without it, you're definitely not getting rich results.

Should I always validate schema after generating?

Yes. Use Google's Rich Results Test (search.google.com/test/rich-results) to confirm. Even with a generator, a typo in your input data can produce schema that validates but doesn't match what's on the page - a Search Console "Critical issues" warning.

What about aggregateRating without real reviews?

Don't. Google's policy specifically prohibits self-asserted aggregateRating not tied to first-party reviews on the page. Use reviews from a real CRM or review platform - not made-up numbers - or omit aggregateRating entirely.

Where do I paste the schema?

Inside <head> on the HTML page. For WordPress, you can paste into Rank Math or Yoast custom-fields, into a "Custom HTML" block, or use header.php / functions.php for site-wide schema (LocalBusiness, Organization).

Can I have multiple schema types on one page?

Yes. A product page can have Product + BreadcrumbList + Review schema. An article can have Article + FAQPage. Use a JSON-LD @graph wrapper or output them as separate JSON-LD blocks.

Does this tool support all 800+ schema.org types?

No, just 8 widely used types. For obscure types (BedAndBreakfast, Course, JobPosting, etc.), you can hand-write or extend our generator output.

Want help with this?

Talk to our team about the Schema Markup Generator.

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