AI Marketing ROI Calculator
Discover how AI-powered marketing can transform your business growth. Get a detailed ROI projection tailored to your industry and budget. 100% free, instant results.
Tell Us About Your Business
We'll use this to generate industry-specific ROI projections.
Your AI Marketing Goals
Select the channels and growth targets for your AI-powered strategy.
Quantify the AI Marketing Business Case
When you propose AI marketing to a board or CFO, "we'll automate things and save time" doesn't cut it. They want a number. This calculator turns inputs you already have - industry, monthly marketing budget, current monthly leads and conversion rate - plus the channels you plan to use, into an estimate of extra leads, revenue, cost per lead and payback period.
Build Your AI Marketing Business Case
- 1Enter Your Current Numbers
Monthly marketing budget, current monthly leads and conversion rate. Use real numbers from GA4 or your CRM - accuracy in equals accuracy out.
- 2Pick Your Industry and Channels
Choose your industry and the channels you plan to use. Each industry carries its own built-in assumptions for uplift and average deal value.
- 3Set Your Goal and Timeline
Choose a growth goal and a 3, 6 or 12 month timeline, then calculate. The goal is your target and appears beside the estimate; it does not change the projection. Go back and change any input to compare scenarios.
- 4Export and Share
Open the report, then print it or save it as a PDF. Show the estimated revenue, savings and payback period to your team, with the assumptions listed alongside.
Who Uses This Calculator
Frequently Asked Questions
How accurate are the uplift projections?
They're planning estimates calculated from the inputs you enter (budget, current leads, conversion rate, channels and timeline) using general assumptions, including an average deal value for your industry. They aren't guarantees or measured results. Treat them as a starting point and check them against your own CAC, conversion and payback data.
Should I plan around this number?
Treat it as a starting point, not a forecast. The calculator gives one estimate rather than a range, so for budget approval test a more cautious case: lower the budget or the number of channels and see how far the result moves.
What does AI marketing actually include?
AI-driven content generation, predictive targeting and lookalike audiences, personalized email/SMS sequences, chatbot lead qualification, dynamic creative optimization for ads, attribution modeling, and predictive churn analysis. The calculator does not split results by these activities; it works from your industry, budget, number of channels and timeline.
Is the report shared with Brainguru?
No. The calculator runs entirely in your browser, and the report opens in a new window on your own device, where you can print it or save it as a PDF. Nothing is sent to us.
How long until I see results?
Timing varies with your channel, budget and starting point. Paid campaigns can show early signals within weeks, while SEO and content usually take several months. The timeline you choose (3, 6 or 12 months) changes the estimate, but the calculator cannot tell you when results will arrive.
What’s the smallest budget that makes sense?
There is no single floor: it depends on your margins, deal value and channels. The budget has to cover the tools and enough activity to learn from. Try your real budget here, look at the estimated payback period, and ask whether that still works after tool and team costs.
Want help with this?
Talk to our team about the AI Marketing ROI Calculator.