Brainguru's entertainment solutions are software, AI and marketing services for studios, broadcasters, streaming services, music labels, event organisers and gaming businesses. We build OTT and streaming platforms, recommendation engines, ticketing and event apps, AR and VR experiences and audience analytics, and help entertainment brands reach and keep paying audiences.
Where India's entertainment market stands
The audience has moved to digital, and so has the money. According to the FICCI-EY report released in March 2026, India's media and entertainment sector grew 9% in 2025 to INR 2.78 trillion, and digital media became the largest segment, crossing INR 1 trillion in revenue for the first time.
The same report shows where growth came from:
- Subscriptions: Digital subscription revenue rose 60% to INR 163 billion, and paid video subscriptions reached 216 million across 143 million households.
- Live events: The organised live events segment grew 44%, supported by ticketed concerts and large public events.
- Digital advertising: Digital ads rose 26% to INR 947 billion, 63% of all advertising revenue.
- Connected TV: Connected TVs reached about 40 million units, up from 30 million in 2024.
For entertainment businesses, this means three things: platforms must handle paying subscribers well, apps must work on phones and big screens alike, and marketing must be measured on paid conversions, not views.
Our entertainment solutions
OTT and streaming platform development
We build streaming platforms for video, audio and live events, covering web, mobile and smart TV apps. Typical features include a content management system for the catalogue, adaptive bitrate streaming so video adjusts to the viewer's connection, DRM and watermarking to protect content, subscriptions, pay-per-view and ad-supported models, and analytics on what people watch and where they drop off.
AI-powered personalisation and recommendations
Recommendations decide much of what viewers find. Our recommendation systems use viewing history, ratings and content metadata to suggest the next title, build personalised rows on the home screen and send relevant notifications. Good metadata matters as much as the model, so we also help tag catalogues by genre, language, cast and mood. Our AI for personalisation service explains the approach in more detail.
Mobile and smart TV apps
Entertainment is watched on phones during the day and on large screens in the evening. We build apps for Android and iOS and for smart TV platforms, with consistent sign-in, watch history and payments across devices. Our mobile app development team handles native and cross-platform builds.
Ticketing and event apps
For concerts, festivals, theatre and sports, we build ticketing flows, seat maps, QR entry, queue management and event-day apps. These systems face sudden spikes when tickets go on sale, so load is tested in advance with performance testing.
AR and VR experiences
Augmented and virtual reality suit virtual concerts, interactive storytelling, venue previews, branded filters and immersive promotions. We recommend starting with one clear use and an audience that already has suitable devices.
Gaming and esports
We build casual and social game features, leaderboards, tournament management tools and companion apps for esports events. India's games market is changing: the FICCI-EY report notes that the video games segment fell 17% in 2025 after the ban on money gaming took effect from August 2025, while in-app purchases in video games rose 15%. Any product involving real-money play needs legal advice before design starts.
Content moderation and platform security
Platforms with user comments, uploads or live chat need moderation. AI can flag likely harmful or infringing content for a human moderator to review. We also secure accounts, payment flows and content libraries against piracy, credential stuffing and other attacks, and check them with security testing before launch.
Cloud delivery and data analytics
We set up cloud storage, transcoding and content delivery networks so video loads quickly across India and abroad, and our cloud services team can run that infrastructure after launch. Dashboards show audience behaviour, content performance, churn and revenue in one view, so programming and marketing decisions use the same data.
Monetisation models
| Model | What the platform needs |
|---|---|
| Subscription (SVOD) | Plans, trials, recurring billing, renewals, cancellation flow and churn reports |
| Advertising (AVOD) | Ad insertion, frequency limits, ad measurement and advertiser reporting |
| Pay-per-view and rentals (TVOD) | Single purchases, viewing windows and receipts |
| Ticketing and live events | Inventory, seat maps, entry scanning and refund handling |
| In-app purchases | Store integration, virtual items and purchase records |
Many services combine two or three models. The choice affects the whole platform, so we agree it before design begins.
AI marketing workflow for entertainment and media
Discovery, subscription conversion and ticket sales are separate goals. Start with content rights, the catalogue, the release plan and the audience journey. More AI-generated social posts will not help if a promoted title is unavailable or the purchase flow is broken.
This is a suggested way to plan entertainment and media marketing. It is not a case study and does not promise results. Commercial and marketing staff at a studio, venue or streaming service can use it as a shared starting point before any tool is chosen.
Content discovery: Organise approved descriptions, genres, languages and availability. AI can help with tagging and creative versions, while editorial staff stay responsible for claims, rights and brand tone.
Subscription or ticket conversion: Link each promotion to the correct title, event or offer. Record completed purchases, and keep previews and registrations separate from paid conversions.
Audience retention: Track repeat viewing, renewals or repeat attendance where the platform records them. Keep recommendation experiments separate from changes to pricing and offers.
What to measure and what to bring: Measure paid conversions, retained subscribers or fulfilled ticket sales, allowing for refunds and unavailable content. Avoid false scarcity, invented reviews and content you do not have rights to use. For a first conversation, bring the title, event or offer, how people currently buy, what audience data you hold and who signs off content. Before any platform is connected, agree who gets access, which purchase counts as the result and how content is reviewed. A free consultation is available to scope the work.
What affects the cost of an entertainment project?
- Platform type: A video library, a live streaming service and a ticketing app have very different needs.
- Devices: Each extra platform, such as smart TVs or streaming sticks, adds build and testing work.
- Live streaming: Live video needs more infrastructure and monitoring than on-demand video.
- Content protection: DRM, watermarking and licensing rules add integration work.
- Monetisation: Each payment and ad model adds features and reporting.
- Catalogue size and AI features: Recommendation engines need clean metadata and enough viewing data to learn from.
Questions to ask before you build
- Rights: Which territories, devices and windows does each licence allow?
- Peaks: What is the largest audience you expect at one moment, for a premiere or a ticket sale?
- Data: What viewer data will you collect, and how will consent be handled?
- Ownership: Will you own the code, the cloud accounts and the audience data?
- Support: Who responds if playback fails during a live event?
Local Entertainment and Media Planning Guides
Choose a city for official local references, enquiry information and a reviewed workflow. Each guide describes entertainment and media audiences we serve from our Noida base, and none of these cities represents a branch office.