Offline Conversion Data Added More Power to Facebook Lead Ads

Facebook Lead Ads have become more powerful with the integration of businesses’ CRM, point of sale (POS) or call center systems with their Facebook ad campaigns. This integration will give marketers attribution and insight needed to understand the non-digital outcomes of any Facebook campaign. This makes lead ads more effective at driving real business results.

Businesses can make a direct connection between ads and results for both offline and online sales. Campaigns can be adjusted based on real downstream metrics that matter to the business. Marketers can create new campaigns based on offline data an target high value customers from the previous month using Custom Audiences, and excluding in-store purchases to find new local prospects.

To use this integration, you need a Facebook Business Manager, a Facebook app, a Business Manager system user access token generated for that system user, and an offline event set.