Facebook Pixel Upgrade for Smarter Ad Tracking
The Facebook has updated Facebook Pixel, the tracking and targeting engine. It helps in tracking conversions, optimize ad spends and retarget users. An upgrade to the pixel was just rolled out that will now capture more information, including actions and page structure and data.
Pixel
will now send more logical information from sponsor's site to better
comprehend and sort the moves that individuals make on their site to
advance for advertisements conveyance.
What Advertisers Can Now Track
Advertisers
will now be able to track actions made on the site. Promoters will
have the capacity to track clicks like add to cart, purchase, buy
advertisement others. Data sent through Pixel will also include data
from page's structure to show signs of improvement comprehension of
the setting related with these activities.
Rollout Timeline for New Pixel Features
“If
you created your Facebook pixel before April 20, 2017, this new
functionality will go into effect on May 20, 2017. For Facebook
pixels created on April 20, 2017 or later, this change will take
effect immediately.”
How to Turn Off the New Pixel Feature
This
new feature can turned off: “If you'd like to configure the
Facebook Pixel to not send this additional information, you can add
the line fbq('set', 'autoConfig', 'false', 'FB_PIXEL_ID') above the
init call in the Facebook Pixel Base code and the Facebook Pixel will
no longer send this additional information”.
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