Social Media Play A Vital Role In Arvind Kejriwal's Jou

December 23, 20132 min readSocial Media Marketing

Arvind Kejriwal is selected as the next Chief Minister of Delhi, as many people want AAP to form government. The AAP's stunning debut was crowned by Kejriwal's incredible victory in the Delhi elections as a one year old political party. Before joining hands with Congress Kejriwal put 18 demands in front of Congress, which was related to administration, which the AAP party can deal with after it forms the government in Delhi. He also promised and gave assurance that he will unearth corruption from the system by giving the nation the much awaited Jan Lok Pal bill. Kejriwal as Delhi CM will attend oath taking ceremony on 26^th December at Ramlila Maidan. He was the tough competition in the fight to become Chief Minister.

The political journey of Kejriwal has taken him to a destination where he can hear his name echoing in Delhi. He is an energetic, fearless and incorruptible political leader in Delhi. Many things took place in his journey from a common man to a political leader and now the Chief Minister of Delhi, but one of the best thing which helped in connecting to his followers was social media.

Aam Aadmi Party, maintained their party's social media pages to share their ideas and motive to every individual through social media platform. You can check it by taking a look at the social media profiles of AAP on various social networking sites. Social media and mobile internet was used by AAP to run their campaign, to influence voters, regulation and more. They arranged their meeting, protests and agendas through Facebook, Twitter, YouTube and Blogs. Open forum of the campaign also gone viral through YouTube and social media platforms. Every speech of Kejriwal was shown in YouTube.

They succeeded to woo the individuals engaged in social networks and and this is visible in the number of likes and shares each page of the party and its candidates got in Facebook. The party used every weapon of social communication through social networks to convey their ideologies to the citizens of Delhi.

Now we have to see that will social media be a game changer in 2014 Lok Sabha elections, as Kejriwal's party has built a strong social media presence and they are still working on it. Now everyone has been so aware and influenced by the social media effects in political life after witnessing the AAP's performance in social networking.